SNP Website Redesign - Architecture firm
Website redesign
Role: UIUX design
Year: November 2024 -December 2024
Overview
SNP Digital, an extension of Studio Nabena + Partners, aims to bridge the gap between architectural design and digital solutions. Our goal was to create a website that not only showcases our diverse projects but also embodies our philosophy of crafting environments where form meets function and creativity meets practicality.
What really is the challenge?
The old SNP website faced several challenges that hindered its effectiveness and user engagement. Visually, it lacked the modern design and polish expected from a forward-thinking architecture and digital studio, creating a disconnect between the brand and its online presence. The site’s content structure and navigation were unintuitive, making it difficult for visitors to explore projects, understand services, or contact the team. The portfolio was limited, offering minimal storytelling or interactivity to showcase the depth and quality of SNP’s work. Additionally, the site was not fully responsive, resulting in poor usability on mobile devices. Weak call-to-actions reduced user engagement, while the absence of a clear identity for SNP Digital meant that the company’s growing digital capabilities were underrepresented. Lastly, SEO and performance optimizations were lacking, affecting discoverability and overall user retention.
What could the solution be?
Reflect Brand Identity: Align the website's aesthetics with SNP's design principles and values.
Showcase Portfolio: Present our architectural and digital projects in an engaging and accessible manner.
Enhance User Experience: Ensure intuitive navigation and responsiveness across devices.
Target Audience
The target audience for the SNP Digital website includes a diverse group of users who value innovation, design excellence, and strategic thinking. This includes:
Real Estate Developers and Property Investors – Seeking a trusted partner for architectural design, tenant improvements, and digital branding that elevate property value and market appeal.
Corporate Clients & Institutions – Looking for integrated solutions that combine physical space design with digital transformation services such as web and product design.
Design-Tech Startups & Entrepreneurs – In need of branding, UI/UX, and product design services to bring their ideas to life with high-quality execution.
Creative Agencies and Strategic Partners – Exploring collaboration opportunities on branding, digital product design, or architecture-driven marketing campaigns.
Homeowners and Private Clients – Interested in custom residential remodels or landscape designs that combine aesthetics, function, and innovation.
Architecture and Design Enthusiasts – Exploring SNP’s thought leadership, design philosophy, and portfolio for inspiration or partnership.
Research & Design Process
Key Findings:
Increased Engagement: Notable rise in user interaction metrics, including time spent on site and pages viewed per session.
Positive Feedback: Clients and partners have commended the site's design and usability, noting its alignment with SNP's brand identity.
Enhanced Brand Presence: The revamped website has strengthened our digital footprint, attracting new business opportunities and showcasing our commitment to design excellence.
Landing page
Click this: Live Website
Key takeaways
The redesign of SNP Digital's website successfully encapsulates our dedication to creating inspiring spaces and experiences. Through a collaborative and user-focused design process, we've developed a platform that not only showcases our work but also serves as a testament to our philosophy of harmonizing form and function.