Landearn - Beta Test
Real Estate tech solution
Role: Product designer
Year: July 2023 - present
Overview
Landearn is a disruptive platform that streamlines property verification, rental payments, and property acquisition through innovative technology. As a UI/UX designer, this case study will explore the design process and key components of the LandEarn platform, demonstrating how our design decisions contribute to user-friendliness, trustworthiness, and efficiency.
What really is the challenge?
LandEarn aims to provide a seamless, secure, and user-friendly platform for property verification, rental payments, and property acquisition. The platform's uniqueness lies in its ability to legally verify properties and offer renters the option to pay in installments or even earn money through verification tasks.
What could the solution be?
- Understanding User Needs: Conducted user interviews and surveys to comprehend the pain points and preferences of property seekers, renters, and verification task performers.
- Competitive Analysis: Studied similar platforms to identify best practices in property verification and rental payment processes.
- Legal and Compliance Aspects: Collaborated with legal experts to ensure the platform complies with local real estate and financial regulations.
Target Audience
Research & Design Process
- Understanding User Needs: Conducted user interviews and surveys to comprehend the pain points and preferences of property seekers, renters, and verification task performers.
- Competitive Analysis: Studied similar platforms to identify best practices in property verification and rental payment processes.
- Legal and Compliance Aspects: Collaborated with legal experts to ensure the platform complies with local real estate and financial regulations.
Landearn design process revolve around creating a user-friendly, trustworthy, and efficient platform:
User Personas
Gina is motivated to find a property that fits her budget and lifestyle. She's interested in a platform that not only offers budget-friendly property options but also provides flexible installment payment plans to make the purchase process smoother
- Find affordable and legally verified properties within her budget.
- Explore properties available for installment payments.
- Ensure the legitimacy and trustworthiness of property listings.
- Access a convenient and secure payment system for monthly installments.
- Limited Budget
- Lack of Trustworthy Listings
- Complex Payment Options
- Safety and Security Concerns
David is a successful entrepreneur based in Lagos, Nigeria. He has a stable income and has been considering property investment to diversify his portfolio and secure his family's future.
- Find properties that are suitable for long-term investment.
- Access properties with a proven track record of appreciation.
- Explore opportunities to generate rental income from his investments.
- Ensure that the properties he considers are legally verified and trustworthy.
- Lack of Transparent Information
- Uncertainty in Property Appreciation
- Difficulty in Finding Income-Generating Properties
- Trust Issues
- Complex Legal Processes
Key takeaway
Through continuous user feedback and iterative design, LandEarn continues to redefine the property market experience, making it easier, more efficient, and more rewarding for users.
Landing page
The Landing Page is the first point of contact for potential users on LandEarn. It offers a visually appealing and informative introduction to the platform's unique offerings, including legal property verification, installment payments, and earning opportunities. A user-centric design guides visitors to explore the platform's features and sign up. The Landing Page sets the tone for a trustworthy and efficient property acquisition and investment journey.
Offer Views
The Offer Page on LandEarn is where the magic happens for property transactions. This page allows users to submit offers, negotiate terms, and initiate the buying or renting process. A user-centric design ensures that the offer submission process is straightforward, transparent, and secure. Legal verification badges and clear offer terms instill trust, making it an essential destination for Sarah, Olu, and others.
Mortgage/ instalment page
The Mortgage Page on LandEarn is a user-friendly and informative hub where property seekers can explore flexible mortgage options. Through a clean and intuitive interface, users can input their budget, desired property features, and financial preferences. They are guided through the mortgage application process, providing essential details, and receiving instant feedback on eligibility. The page prioritizes clarity and transparency, making it easy for users to discover the mortgage options that suit their needs and set them on the path to homeownership.
Property Listings
The Property Listing Page is the heart of LandEarn, where users like Sarah, David, and Olu can explore a diverse range of property listings. The user-centric design empowers users to search, filter, and compare listings effortlessly. Legally verified properties are showcased prominently, instilling trust. Rich visuals, detailed property descriptions, and easy contact options make it a one-stop destination for property seekers and investors.
