Nabena preye

JobID - Work Tool

Recruitment & Professional Networking

Role: UIUX design

Year: Feb 2024 -November 2024

JobID

Overview

JobID is a recruitment platform designed to address the systemic issues of discrimination, bias, and lack of diversity and inclusion in traditional hiring processes.

By leveraging technology and ethical practices, JobID aims to create a fair and inclusive platform for job seekers and recruiters alike.

This case study explores the UI/UX design process behind JobID, from problem identification to prototype development, focusing on creating a seamless, user-centered experience that encourages fair hiring and promotes user engagement.

What really is the challenge?

Problem 1
⁠“Qualified candidates often face barriers to career advancement due to biases in traditional recruitment processes, leaving underrepresented groups with limited opportunities to showcase their true potential.”

Problem 2
"Homogeneous teams, resulting from biased hiring practices, lack the diverse perspectives necessary for fostering creativity and driving innovation within organizations."

Problem 3
"Biased recruitment practices perpetuate societal inequalities by reinforcing disparities in employment opportunities, further marginalizing underrepresented groups."

What could the solution be?

Conducted surveys with over 80 job seekers and 50 recruiters to identify pain points and desired features. Key insights:

⁠Trust in the Hiring Process
Insight: 60% of participants expressed skepticism about fairness in hiring practices, citing biases and unclear evaluation criteria.

⁠Implication for Design: Implement features such as anonymized applications and blind evaluation tools to mitigate bias and build trust between job seekers and employers.

Onboarding Complexity
Insight: 75% of freelancers found traditional onboarding processes overwhelming, particularly when dealing with multiple jobs or clients.

⁠Implication for Design: Design a streamlined, reusable digital identity that simplifies sharing verified work history, skills, and certifications across multiple applications and onboarding processes.

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Target Audience

Target Users: Freelancers, members of minority groups, and those struggling with job security or fair hiring practices.

User Interviews: Insights are gained from users on experiences with job applications, workplace onboarding, and challenges faced in the hiring process.

Pain Points:

  • Difficulty in navigating hiring portals.
  • Concerns about fair treatment and inclusivity.
  • Lack of transparency in onboarding processes.

Research & Design Process

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User Personas

Aisha Okafor

Gain equal access to freelance opportunities regardless of her background and build a trustworthy reputation to attract more clients.

Name: Aisha Okafor
Age: 28
Location: Cape town, South Africa
Gender: Female
Occupation: Freelance Graphic Designer
African
Single
Background:
Emily is a busy working mother of two young children. She and her family enjoy vacations and quality time together. Planning family trips can be challenging, given her children's different interests and needs.
Goals:
  • Discover family-oriented travel activities and destinations suitable for both adults and children.
  • Connect with her spouse and other families to plan trips together.
  • Use an intuitive app that streamlines travel planning for families.
  • Access real-time travel information to ensure a smooth and enjoyable family vacation.
Frustrations:
  • Finding Family-Friendly Activities
  • Coordinating Group Travel
  • Complex Travel Planning
  • Lack of Real-Time Information
David Smith

Ensure compliance with diversity hiring regulations and save time and resources by streamlining hiring and onboarding.

Name: David Smith
Age: 35
Location: Kingston, Jamaica
Gender: Male
Occupation: Talent Acquisition Specialist at a Tech Startup
Mid-level professional
Married
Two children
Background:
David works for a company that values diversity, equity, and inclusion but struggles to implement fair hiring practices. He often receives hundreds of applications and worries about unconscious biases in his hiring team’s evaluations. David wants to ensure every candidate has an equal chance while also keeping the hiring process efficient.
Goals:
  • Attract diverse talent to his organization.
  • Evaluate candidates based solely on skills and experience
  • Simplify onboarding for both candidates and HR teams.
Frustrations:
  • Difficulty ensuring job descriptions appeal to a diverse audience.
  • Unconscious bias during the application evaluation process.
  • Managing repetitive and complex onboarding workflows.

A Usable Design System

The JobID design system was made up of key components that were vital to the platform as well as a key reference during developer handoff as developers were able to use them as individual components during development.

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Simplified Dashboards

Individual Feed: A social and professional feed that showcases industry updates, personal achievements, and networking opportunities. It integrates content such as project highlights, skill endorsements, and community posts to help users build and manage their professional identity.

Hiring Dashboard: For recruiters, a dedicated space to view job postings, candidate match scores, and recruitment analytics. This dashboard provides real-time updates and insights to support fair and efficient hiring decisions.

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Messaging system

In-App Messaging: Enables individuals to connect with peers, mentors, and potential employers within a secure social network. It supports threaded conversations, media sharing, and quick replies to foster community engagement.

Centralized Recruitment Messaging: A unified messaging system for HR and recruitment teams to manage communications with candidates, schedule interviews, and share feedback. This ensures transparency and streamlined collaboration in the hiring process.

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Onboarding

Individual Onboarding:

A guided process designed to simplify profile creation, skill verification, and resume building. It includes step-by-step instructions, progress tracking, and tips for optimizing the digital identity, ensuring that users are well-prepared for job applications.

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Recruitment Management

Blind Resume & Ranking: This screen supports fair hiring by anonymizing candidate information during the initial evaluation stage. Recruiters can rank candidates based on skills and experience without bias, ensuring that hiring decisions focus solely on merit.

Centralized Job Application: A consolidated platform where candidates can apply for multiple positions using their verified digital profile. This system simplifies application management and allows recruiters to track candidate progress in one place.

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Mobile App & Job Board

A mobile-friendly interface that presents job opportunities in a card-based format, allowing candidates to quickly swipe through job postings. This intuitive design simplifies browsing and makes it easier for users to express interest in roles while on the go.

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Key takeaways

This multi-platform design ensures that JobID serves as a robust tool for both managing professional identities and supporting inclusive, bias-free recruitment.

JobID Website

Click this to view Figma prototype: Figma Prototype here

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nabenapreye@gmail.com